Modernform Officially Launches “SILQ” from the world-renowned office furniture “Steelcase,”

Modernform Officially Launches “SILQ”

Modernform Group Public Company Limited, the leading furniture business who thoroughly understands the new generation’s lifestyle and Thailand’s official and sole distributor of Steelcase, the world’s No. 1’s office furniture from the US, unveiled Steelcase’s technology to enhance work efficiency through “SILQ,” the latest Steelcase office chair launched during the Steelcase Day held recently.

Kittipat Nerngchamnong, CEO and President of Modernform Group Plc, underlined the fact that the Covid-19 crisis required everyone to change his lifestyles especially the way we work. “Organizations need to adjust and ease into remote working, work from home and agile working. That’s why furniture is so important to not only keep motivating co-workers but also to ensure health and wellbeing of everyone.” 

Steelcase has been proven very popular and warmly received by customers who increasingly need to work at home, which seems to be a new normal work practice for almost everyone nowadays. Steelcase is widely recognized for its extraordinary quality of responding to changing working lifestyles of new generations. 

Steelcase also underlines the importance of its green manufacturing process with a goal to reduce carbon footprint at every production stage starting from design to selected materials, manufacturing and delivery processes by taking into consideration its production impact to others and the environment. 

In the Steelcase Day held recently where Modernform officially launched “SILQ,” the latest Steelcase office chair that elegantly combines innovation, art and efficiency for the ultimate ergonomic sitting experience, Modernform Group Plc also showcased all-time popular Steelcase chairs including Gesture, Leap, Think V2, Series 1 and Series 2.

“SILQ,” the latest Steelcase office chair series, offers a unique minimalistic design. Its curvy shape exudes sophistication where the seating and cushion offer seamless experience through the single responsive substance. Details of its adjustment buttons and handle are kept at minimum yet fully functional and totally responding to user’s need in all situations. The chair feels right to be placed in any room.

Thanks to innovative materials resulted from relentless research and development by Steelcase’s R&D team, the “SILQ” chair is able to dramatically reduce its parts from more than 200 pieces to merely a little over 30 pieces. The beautiful combination between SILQ’s strength, its agility and simplicity never jeopardize its quality as an impeccable work chair aimed for user’s wellbeing.

“SILQ” is also known for its sophisticated design focusing mostly on its curvy character. While this may coincide with its user’s preference, SILQ’s artistry quality remains able to handle the complexity of various forms of body of sitters to ensure that users can just sit on the chair without having to adjust too many things. In other words, “SILQ” is a one-size-fits-all chair eager to accommodate any physical body form for comfortable sensation.

For its performance, “SILQ” is able to naturally respond to movements and sensitive to all physical forms. Users of “SILQ” should feel that the chair is part of his/her movement. The super material known as performance polymer ensures that “SILQ” is able to embrace all forms of sitting naturally and comfortably. Users can only adjust the height of the chair to suit theirs. For the rest, “SILQ” will naturally adjust itself to conform with its users.

Born out of these concepts, “SILQ” therefore was crafted from the longing to simplify complicated technology through the use of sophisticated materials and design to replace conventional mechanisms usually found in traditional office chairs. Based on this Steelcase’s inspiration to make a chair that can handle human’s movement and be part of the movement as much as possible, “SILQ” becomes an outstanding innovative chair that is unique of its kind through its innovative and sophisticated materials, which should be the dawn of the furniture business in the future.

“SILQ” has won the world-renowned four awards so far, namely,

1. Red Dot Award Product Design 2019 from the US;
2. Good Design Award 2019 from Australia;
3. DFA Design for Asian Award 2019 from Hong Kong;
4. Fast Company’s 2019 Innovation by Design Awards from the US

Modernform Group Plc officially launched Steelcase “SILQ” during the Steelcase Day held recently at Modernform CDC Showroom. The event featured a special talk by our two distinguished guests: Khun Pong Watchara Kaewsawang, a stock investor guru who was there to share his stock investment techniques; and Khun Pleum Surabot Leekpai, a new generation idol who vividly shared his experience on NFT Gaming Platform. In addition, Dr Sumetha “Bow” Jirachotechuentaweechai came to lead a workshop on how to sit correctly and healthily.

Interested in experiencing the world’s renowned office furniture designed to truly respond to people’s need for sitting with a 12-year product guarantee? Visit us at Modernform Sri Nakarin, CDC and Ploenchit Q House showrooms; follow us for information and promotion at www.modernform.co.th; Facebook: Modernform Furniture; and Line official account @ Modernform Furniture; or call us for more information at 0-2094-9999.