Modernform x Pomme Chan Launch "Couple Chair Collection" The First Armchair Designed by Pomme Chan and Modernform Seamlessly Blending Art and Comfort

Modernform Group Public Company Limited, a renowned leader in furniture innovation has collaborated with renowned artist Pomme Chan to produce a unique furniture design line called "COUPLE CHAIR COLLECTION." This collection mixes art and comfort, catering to a wide range of relationships, including couples, siblings, friends, and even coworkers, by encouraging a sense of connection and sharing great experiences.

The importance of this collaboration is emphasized by Kitipat Nerngchamnong, CEO and President of Modernform Group Public Company Limited., he said "Modernform is at the forefront of furniture innovation, including office furniture, home furniture, and home decorative products, all aimed at improving customers' living experiences and delivering utmost satisfaction. Additionally, we always work to innovate through partnerships with other artists, connecting art and contemporary life in many ways.

In order to add a unique viewpoint to Modernform's collection, Pomme Chan, a well-known female artist around the world, has partnered with Modernform for this occasion. We want to capture the essence of the modern lifestyle with iconic items that speak to people by fusing beauty and artistry through the curving contours of the chairs. This partnership is showcased in the project "Modernform x Pomme Chan: COUPLE CHAIR COLLECTION," which enhances the beauty and joy of living spaces while appealing to art lovers, people looking for practical advantages, people wanting to create beautiful and cozy environments, and people who appreciate unique furniture. It demonstrates Modernform's commitment to making happy and comfortable living places for our cherished clients.

Tachamapan Chanchamrassang or “Pomme Chan”, a well-known female illustrator and artist on a global scale, commented on this project and said, "This is my first cooperation with a furniture manufacturer following my previous successful home decor series, the Floral series. This time, the armchair is the first model in the "Couple Chair Collection." Siblings, friends, and even coworkers can all sit next to each other as a couple because to the design's flexibility. It seeks to strengthen interpersonal connections and promote shared experiences.

The armchair's shape is defined by rounded lines that imply softness and safety when being used. Childhood puzzles or beads served as inspiration for the legs. by deciding to arrange the objects in alternate colors To make this chair look much more entertaining. And because of consideration for the environment, Modernform decides to cover with a particular kind of fabric. Responding to the demands of those who value the environment by using technology that produces yarn from PET bottles that have already been recycled (37 PET bottles will make 1 meter of fabric), and reflecting the difference with a trick called reflection. The continuous curvature gives the space a dimension that makes it stunning whether it is present in the room or not.

Additionally, Kitipat underlines the need to go beyond only serving as a display piece by giving them an actual experience with the COUPLE CHAIR.  “The elegant food options at Drop by Dough are complemented by the chairs, which have been carefully created to balance comfort and beauty. In keeping with the distinctive Drop by Dough aesthetic, this partnership offers a cozy and friendly ambiance.”

From now until July 19, 2023, stop by Drop By Dough on the first floor of Building C, EmQuartier, or the Modernform store to see the "COUPLE CHAIR COLLECTION," the first armchair developed by Pomme Chan in partnership with Modernform.