Modernform opens up a space of inspiration at its new home on Soi Sukhumvit 49: ‘Modernform FORTY9’ highlighting a design concept of transforming an old house into a hip lifestyle community

Modernform opens up a space of inspiration at its new home on Soi Sukhumvit 49: ‘Modernform FORTY9’ highlighting a design concept of transforming an old house into a hip lifestyle community

Modernform Group Public Company Limited, Thailand’s leading office and home furniture brand, invites everyone to find inspiration to fulfill their lifestyle needs at its new showroom that is unlike anything you have seen. To create its new showroom, the brand has turned a heritage house into a lifestyle community right in the heart of Bangkok. Based on a design concept called “House of Fulfilled Living,” “Modernform FORTY9” serves as a space for individuals who love design, craft and home decor that impress with their scrupulous attention to detail. The showroom offers a range of services that meet new-generation people’s particular lifestyle needs.

Kittipat Nerngchamnong, CEO and President of Modernform Group Public Company Limited, a leading furniture maker for more than four decades, reiterated the idea that led to a creation of a new lifestyle community platform. “What Modernform has underlined throughout our existence is innovation and designs that fulfil people’s lives in various dimensions. We use technology to enhance living conditions. We focus on ergonomic furniture to improve work efficiency and wellbeing living and we work hard to win several global design awards ranging from Reddot Award to iF Design Award, Good Design Award and many more.” According to Kittipat, Modernform Group intends to not only inspire visitors but also to invite them to participate and experience first-hand what the place can offer. “That’s why we come up with an idea to create a lifestyle space rather than just a plain business-as-usual showroom for people to buy furniture. The idea is that this newly-created space will inspire new generation’s lifestyle that everyone can easily access to.”

According to Kittipat, this very concept was the beginning of the Modernform Forty 9 project, which is located at the heart of Sukhumvit 49, a thoroughfare that connects to various routes and a home to many nationalities. As one of the most vibrant locations in Bangkok, Sukhumvit 49 enables Modernform to create a space that answers to urbanites’ lifestyles. The new showroom is offering homey and warm feeling, something that cannot be experienced in other Modernform showrooms. The place is brimmed with inspiration to live fully while showcasing unique and limited-edition home items that cannot be found somewhere else. A design studio is also there to offer designs for customers.

The official launch of Modernform Forty 9, touted as a new lifestyle community venue, was packed with celebrities from several circles who were there to congratulate this exciting project. Several took the opportunity to be inspired by new design ideas as well as to eye for a new piece of furniture to freshen and enliven their homes.

To create a House of Fulfilled Living vibe, Modernform FORTY9 consists of not only its own store but its friends’ outlets as well in a bid to add warmth and color to the lifestyle community, namely Kaizen Coffee (Lifestyle Specialty Coffee), K+ (a fine-dining restaurant from Tokyo), Karmakamet, Cotto, Mahajak, Minor Kitchenware, Thorr, Owls Wallpapers, Tumi, Amber Home & Living Store, D’Atelier Décor, Kustom Karpets, Wana Gallery, Lavenz and Dotlife.

Another highlight of this new home is the wonderful wall paintings by Jackkrit “Nuer” Anantakul, a famous Thai graphic designer and illustrator who has produced amazing works for multiple global brands. Under the theme “Life at Forty 9, the paintings have brought a fun, colorful upbeat vibe to this home with the designer’s eye-catching palette and unique character designs.

In terms of its design concept, Modernform FORTY9, a new space for those who love design, is aimed at offering a “modern-form experience” in a “5-Sense Collaboration” format. The place gives you a warm cozy feeling of being at home that will leave you inspired after every visit. The plush furniture and other decorations have been arranged to bring this house alive at all times.

Starting at the Living Zone located in the foyer facing the main entrance, you will be greeted with a Luxury Kitchen Pantry. Its design and function convey an exquisite sense of opulence.

The Home Office Furniture room in the Ergonomic Selection zone houses an array of premium office furniture for the customer to choose from and experience.

The Condo Living zone features the interior design of a condominium’s show unit laid out  with a sofa, a kitchen and a dining table as well as a personal workspace which can be turned into a bedroom.

The Design Studio in the loft accommodates a co-working area for visitors and also serves as a one-stop design consultation area that offers a wide selection of materials for customers to choose from.

The second-floor penthouse showcases types of luxury living with a myriad of loose furniture items and products from Motif. Special editions of walk-in closets are exclusively on display at this branch only.

All furniture items and accessories on show and for sale as curated by Modernform FORTY9 are designed to match the lifestyle needs of new-generation people. The products display attention to detail in their manufacturing process and themselves represent models of perfection in terms of quality, design and function. They come in a range of forms and materials and are available in different sizes that are compatible with the human scale of urban life. Customer can select materials to suit their lifestyle preferences.

The showroom houses a design studio which offers interior design services and workplace planning solutions. Staff are on hand to create residential and workplace designs for customers, covering all aspects of design, from creating an initial layout, furniture design and interior decoration to manufacturing and installation done by the company’s team of experts.

Come and look for inspiration for your home furniture and decor at Modernform FORTY9, a space for design lovers on Soi Sukhumvit 49. It’s open every day from 9:00 to 18:00 hrs. Stay tuned for our buzzing activities on Instagram at modernform.forty9 or follow our news and check out our special offers at www.modernform.co.th, Facebook: Modernform Furniture, and Line@: Modernform Furniture. For more information and enquiries, please call 02-094-9999.       

# # # #